02 / 06 · Digital Layer

Performance Concierge

Never sleeps. Never forgets. Always on-brand.

Expert knowledge, not generic answers
Cites the research behind every answer
White-label, in your colours and your languages
No sign-up, no email gate

Software · Licence

// MCRC Concierge · recommendation engine
import { protocols, studies, datasheets } from "@mcrc/knowledge";

const guest = listen({ profile: "athlete", goal: "recovery" });
const options = ["CRYO", "HUMAN REGENERATOR", "RED LIGHT", "HBOT", "SAUNA"];

for (const t of options) {
  if (contraindicated(t, guest)) continue;   // contraindications checked
  const fit = score(t, guest.goal, guest.profile);
  ranked.push({ technology: t, fit, sources: cite(studies, "peer-reviewed studies") });
}

const CRYO = { temperature: "-110 °C", session: "2–3 min", before: "SAUNA" };
const HBOT = { pressure: "1.5–2.0 ATA", seats: 2, mood: "deep pressure, calm breath" };
const RED_LIGHT = { spectrum: "red & near-infrared", position: "zero gravity" };
const HUMAN_REGENERATOR = { field: "cold plasma", body: "full", origin: "Made in Germany" };
const SAUNA = { ritual: "rounds & rituals", rhythm: "heat, then cold", rounds: 3 };

answer({
  recommendation: ranked[0].technology,   // "HBOT"
  order: ["HBOT", "RED LIGHT", "CRYO"],
  step: "protocol · step 2",
  when: "after training, before sleep",
  why: explain(ranked[0], guest),
  sources: ranked[0].sources,
  language: detect(guest)                  // en · de · es · fr
});

offer({ slot: calendar.next(), package: match(guest), signup: false });

// next guest
const couple = listen({ profile: "couple", goal: "deep sleep" });
const evening = plan(couple, ["SAUNA", "RED LIGHT", "HUMAN REGENERATOR"]);
if (couple.first_visit) brief(team, evening, { tone: "warm" });

check(protocols.safety, ["CRYO", "HBOT"], couple);
answer({ recommendation: "SAUNA", then: "RED LIGHT", sources: cite(studies) });

// manufacturer view
const device = datasheets.get("HUMAN REGENERATOR", "manufacturer datasheet");
certify(device, "TÜV NORD");
train(operators, device, { languages: ["en", "de", "es", "fr"] });
const h2 = datasheets.get("S 3000 Pro", { status: "Swiss registered" });
const faq = answers.from(device, protocols, { claims: "market-safe" });

stream(answer).to(guest.screen);  // never sleeps · never forgets

// MCRC Concierge · recommendation engine
import { protocols, studies, datasheets } from "@mcrc/knowledge";

const guest = listen({ profile: "athlete", goal: "recovery" });
const options = ["CRYO", "HUMAN REGENERATOR", "RED LIGHT", "HBOT", "SAUNA"];

for (const t of options) {
  if (contraindicated(t, guest)) continue;   // contraindications checked
  const fit = score(t, guest.goal, guest.profile);
  ranked.push({ technology: t, fit, sources: cite(studies, "peer-reviewed studies") });
}

const CRYO = { temperature: "-110 °C", session: "2–3 min", before: "SAUNA" };
const HBOT = { pressure: "1.5–2.0 ATA", seats: 2, mood: "deep pressure, calm breath" };
const RED_LIGHT = { spectrum: "red & near-infrared", position: "zero gravity" };
const HUMAN_REGENERATOR = { field: "cold plasma", body: "full", origin: "Made in Germany" };
const SAUNA = { ritual: "rounds & rituals", rhythm: "heat, then cold", rounds: 3 };

answer({
  recommendation: ranked[0].technology,   // "HBOT"
  order: ["HBOT", "RED LIGHT", "CRYO"],
  step: "protocol · step 2",
  when: "after training, before sleep",
  why: explain(ranked[0], guest),
  sources: ranked[0].sources,
  language: detect(guest)                  // en · de · es · fr
});

offer({ slot: calendar.next(), package: match(guest), signup: false });

// next guest
const couple = listen({ profile: "couple", goal: "deep sleep" });
const evening = plan(couple, ["SAUNA", "RED LIGHT", "HUMAN REGENERATOR"]);
if (couple.first_visit) brief(team, evening, { tone: "warm" });

check(protocols.safety, ["CRYO", "HBOT"], couple);
answer({ recommendation: "SAUNA", then: "RED LIGHT", sources: cite(studies) });

// manufacturer view
const device = datasheets.get("HUMAN REGENERATOR", "manufacturer datasheet");
certify(device, "TÜV NORD");
train(operators, device, { languages: ["en", "de", "es", "fr"] });
const h2 = datasheets.get("S 3000 Pro", { status: "Swiss registered" });
const faq = answers.from(device, protocols, { claims: "market-safe" });

stream(answer).to(guest.screen);  // never sleeps · never forgets

01 / Introduction

What it is

The art of the perfect recommendation. Automated.

Imagine a concierge who knows every treatment, every technology, every protocol and the science behind them. Who listens with genuine attention, explains complicated things beautifully and always knows what to suggest next.

Available around the clock, in your guest's language, with the warmth of a personal conversation and the expertise of your best specialist.

For spas, hotels and longevity centres, it becomes a personal guest advisor, turning curiosity into appointments and bookings. For manufacturers, it brings product expertise to every buyer, partner and venue, supporting sales, education and daily operations.

All in your own brand, with your own voice, directly on your website.

02 / The problem

Too much choice

Wonderful service begins with understanding.

Your guests see a menu full of possibilities: cold, light, oxygen, hydrogen, compression. Which one suits me? In which order? How often? And why? With every new option, the choice becomes harder. In a famous experiment, a table with 24 jams attracted more visitors, but only 3% bought. With 6 jams, 30% did.⁽¹⁾

Your team faces another challenge. New technologies, new studies, countless applications and combinations. It takes months, sometimes years, to master them. And questions rarely arrive at the perfect moment: the team is busy, the working day is over, or the guest is in another time zone.

For your guestsPerformance Concierge listens, understands, explains and inspires, turning overwhelming choice into the pleasure of finding exactly what feels right.

For your teamA knowledgeable companion, always available to answer questions, share expertise and help every colleague grow more confident.

(1) Iyengar SS, Lepper MR, Journal of Personality and Social Psychology, 2000

03 / How it works

Care for
people

01Listen

Two short questions about profile and goal, or "Surprise me".

02Answer

Built on facts, never on guesswork: manufacturer and expert FAQs, datasheets, studies and protocols.

03Offer

Only when the moment is right: a calendar slot, a package or a warm lead.

Real studies. Real protocols. Real product data. Every answer is built on the clinical literature, the manufacturer's own knowledge and the protocols your team works with every day.

04 / Capacity

Always
on duty

24/7answers when your team can't

1, 15 or 50guests served at the same time

4 languagesout of the box, more on request

05 / White label

Your
brand

Your colours, your logo, your domain, your treatments and your booking calendar: the Concierge looks and feels like your own team. And it speaks the way you do: your tone, your service attitude, and the right depth for every guest, from the curious beginner to the expert. Claims adapt to the rules of each market. No development work is needed.

The Concierge is embedded on the operator's site or runs on its own subdomain, such as concierge.yourbrand.com.

Onboarding: You fill in one onboarding form, we send you the link
Knowledge: Your own expertise, in every answer: your FAQs, SOPs, datasheets and protocols
Deployment: Embedded or own subdomain, no code
Languages: EN · DE · ES · FR, any other on request

06 / Models

Two ways
to work

For centresOperator Concierge

Your guests arrive already knowing what suits them, and why. The Concierge answers their questions before the visit, so they walk in informed, curious and booked. A concierge for your own treatments, protocols and booking flow, for spas, hotels, clinics and longevity centres, billed per location.

For manufacturersManufacturer Concierge

You sell the device. Now sell the expertise too. With one licence, every venue that buys your device gets its own concierge, branded for them and built on your science. Successful operators order again.

07 / References

Live today

For operators

Cryodukt Zürich

One concierge for the whole stack, plus one for each technology: whole-body cryotherapy, HBOT, IHHT, red light and multisensory, hydrogen and the Flow System.

Bluezone Mallorca

Guest recommendations and bookings for a longevity centre in Mallorca.

For manufacturers

Hydration-H2

The brand's own device advisor, helping home and professional buyers find the right system.

EnergyLounger

The brand's concierge finds the right red light device, for home or business.

Ready to deploy

Whole-body cryotherapy

A ready concierge for WBC: it explains the cold, prepares first-timers and guides every guest to the right session.

Hyperbaric oxygen

A ready concierge for HBOT: pressure, session length and frequency, explained clearly before the first session.

Hypoxia & hyperoxia training

A ready concierge for IHHT: how breathing alternating low and high oxygen works, who it suits and how a course is built.

Photobiomodulation

A ready concierge for PBM: red and near-infrared light explained, from wavelengths to session rhythm.

Flow System

A ready concierge for touchless deep body flow stimulation: how it feels, how often, and when it is not the right choice.

Sauna & heat bathing

A ready concierge for heat: temperatures, rounds and rituals, and how warmth pairs with cold.

Trust
MCRC

Speak to a specialist ↗︎

A Swiss company

MCRC AG, Zürich: Swiss standards in selection, service and responsibility.

Highest standards

Every technology meets European and international safety standards and holds EU product safety certification.

Worldwide expertise

Every technology we offer runs daily, in our own venues and with operators worldwide.

08 / Integration

Connects everything

Your entire service world. One intelligent layer.

From your website to your booking system. From scientific research to staff expertise. From manufacturer knowledge to the questions your guests ask.

Performance Concierge connects what your business knows, what your team does and what your guests need, bringing information, communication and action together.

01Knowledge & expertise

Research, manufacturer data, treatment protocols, contraindications, operating procedures and staff knowledge.

02People & communication

Guests, employees and partners, across languages, locations, channels and time zones.

03Systems & operations

Websites, calendars, booking engines, customer management systems and operational workflows.

04Business & conversion

Treatment selection, package recommendations, appointment bookings, sales enquiries and qualified leads.

It describes your menu so deliciously that guests arrive hungry for it.

Download PDF ↓

09 / Good to know

Good to know

What is Performance Concierge?

A concierge that combines human expertise with artificial intelligence, for wellness, longevity and performance venues and the brands that make their equipment. It listens to each visitor, answers from verified knowledge, and leads to the right booking or product.

How is it different from a chatbot?

Most chatbots either follow a fixed script or improvise from what a general AI model has learned. Performance Concierge works from knowledge that experts have curated and verified: manufacturer and expert FAQs, SOPs, datasheets, studies and protocols. It answers with a service attitude, adapts its claims to each market, and guides every visitor to a clear next step.

Where does its knowledge come from?

From you and from experts: your FAQs, SOPs, datasheets and protocols, combined with manufacturer knowledge and published research. Your expertise speaks in every answer.

How can AI help guests choose between treatments?

By asking before it answers. Two short questions about profile and goal, and the Concierge explains which treatments suit, in which order, how often and why. Guests arrive informed and curious instead of lost in the menu.

Does it replace my staff?

No, it gives them time. It answers around the clock, prepares guests before their visit and briefs your team with the same knowledge, so your people can focus on a warm welcome and a real conversation.

How can manufacturers support operators after installation?

Every guest gets the same clear, expert answers about your device, in every venue and every language. The team at each venue is briefed with the same knowledge, and every answer stays true to your science. The sale becomes the beginning of the relationship.

Which languages does it speak?

English, German, Spanish and French out of the box. Any other language on request.

Do visitors have to sign up?

No. No sign-up and no email gate: 2 short questions, and the conversation begins.

Is it GDPR-compliant?

Yes. No personal data is stored without consent, everything is hosted in the EU, and conversation logs are available on request.

How do we get started?

With one form. You fill it in, add your knowledge, and we send you the link. Want to see it first? We'll set up a live demo with your own technologies.

How is it priced?

In 2 models. Centres pay a licence per location. Manufacturers pay one annual licence plus activation per operator. We'll take you through the details personally.

Concierge answers are informational and no substitute for medical or professional advice.

Always
support you

Never alone with a question

Before and after the sale, our team answers whatever you and your guests need to know.

Team training

Your team learns to use it, explain it and recommend it.

Speak to a specialist

Models, pricing and integration, personally.

See it with
your brand.

A live demo configured with your own technologies and colours.

Request a demo ↗︎Download PDF ↓

Performance Concierge

What it is

Too much choice

Care forpeople

Alwayson duty

Yourbrand

Two waysto work